During a press conference at its new headquarters in San Francisco, Twitter CEO Dick Costolo and co-founder Jack Dorsey today unveiled a brand new Twitter.com.

The video, titled Twitter: Yours To Discover, shows off the user interface switch, which is basically a complete reboot.

The website and all apps have undergone a complete redesign: content has been moved, photos and videos will now be embedded, and each tweet is given a fuller context. Check out more details and screenshots below.

Search Engine Land live blogged the unveiling of the new redesign. Costolo and Dorsey explained that the new Twitter.com and its official apps are a “conceptual redesign”, not just a physical one. The “new Twitter is just the foundation that will enable us to innovate really quickly across all of our platforms,” says Costolo.

AllThingsD reports that “new Twitter” is supposed to be 500 percent faster than Twitter was a few months ago, but that the pair was very clear in explaining that it is not a new feature or product – just a redesign to improve content and its context.

So how does this redesign look?

Here, Twitter explains that:

“…you’ll see results reflecting your interests—based on your current location, what you follow and what’s happening in the world. As you use Twitter more, Discover gets even better at serving up more content just for you.”

Twitter has also included a “me” section, which is “your opportunity to introduce yourself to the world.” It appears to be an expanded profile, which show off favorites, lists, followers and multimedia more prominently than before. Keep your eye on this section, as you can bet brands will be extremely interested in exploring the opportunities a more robust profile offers.

The redesign will remain consistent across all of Twitter’s official apps, including Android and iPhone, so that users experience a similar interface.

Twitter has put together a page explaining all of the changes at fly.twitter.com.

As with most changes at Twitter, the new redesign will be available to a small group of users initially, and will be rolled out to everyone over the coming weeks and months.

It’s a HUGE update, at least aesthetically, but also has some new features which are worth checking out.

Twitter has put together this video showing how the new design will look and work – which is great if you don’t yet have access to the Twitter.com revamp.

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